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1. 清华大学新闻与传播学院
2. 北京印刷学院出版学院
Published:2025
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徐碧莹, 吕宇翔. 绿色游戏化使用对亲环境行为的溢出效应及其影响因素[J]. 2025, 11(23): 38-50+57.
徐碧莹, 吕宇翔. 绿色游戏化使用对亲环境行为的溢出效应及其影响因素[J]. 2025, 11(23): 38-50+57. DOI: 10.16604/j.cnki.issn2096-0360.2025.23.012.
蚂蚁森林等应用通过游戏化机制激励用户参与亲环境行为,但绿色游戏化使用对亲环境行为的溢出方向仍存争议。为厘清这一问题,研究以使用状态(持续使用、中止使用、未使用)为自变量,比较不同用户后续亲环境行为(绿色消费偏好)的差异,并从个人特质与游戏特质两方面探讨溢出效应的影响因素。问卷调查(N=527)的结果表明:中止用户的绿色消费偏好显著低于持续用户与非用户,存在负向溢出效应;持续用户并未展现出显著的正向或负向溢出;环境自我认同是绿色消费偏好最强的预测变量,其影响超过绿色游戏化应用的使用状态。研究为绿色游戏化溢出方向之争提供了新的实证依据,并呼吁对绿色游戏化的个体差异进行更多关注。
王菲,童桐.从西方到本土:企业“漂绿”行为的语境、实践与边界[J].国际新闻界,2020(07).
杜松华,徐嘉泓,张德鹏,杨晓光.游戏化如何驱动电商用户绿色消费行为——基于蚂蚁森林的网络民族志研究[J].南开管理评论,2022(02).
张昆贤,武常岐,陈晓蓉,李梦林.“寓教于乐”:公众参与环保型游戏是否有助于地区绿色发展?[J].公共管理评论,2022(03).
童泽林,李国城,肖皓文,王凯,冯竞丹.游戏化对绿色消费行为的负面溢出效应及应对策略[J].南开管理评论,2023(02).
李婷,范丽娟,王辰光.互联网情境中青年低碳实践的游戏化驱动:模型、演变机制与伦理反思[J].中国青年研究,2023(06).
王建华,周瑾,马玲.亲环境购买行为溢出效应与内在机制研究——基于个人价值观、态度及认知的影响分析[J].贵州财经大学学报,2023(06).
佘升翔,李事成,陈璟,盛光华.数字化绿色行为溢出效应:身份感的中介和心理所有权的调节[J].心理科学,2023(05).
王创业,董嘉颖.企业做公益与用户做“工蚁”:商业平台的新生产政治——以支付宝“蚂蚁森林”为案例[J].国际新闻界,2024(11).
Jonna Koivisto,Juho Hamari.The rise of motivational information systems: A review of gamification research[J].International Journal of Information Management,2019.
Baolong Ma,Xiaofei Li,Zhongjun Jiang,Jiefan Jiang.Recycle more, waste more? When recycling efforts increase resource consumption[J].Journal of Cleaner Production,2019.
Ellen van der Werff,Linda Steg,Kees Keizer.Follow the signal: When past pro-environmental actions signal who you are[J].Journal of Environmental Psychology,2014.
Wouter Poortinga,Lorraine Whitmarsh,Christine Suffolk.The introduction of a single-use carrier bag charge in Wales: Attitude change and behavioural spillover effects[J].Journal of Environmental Psychology,2013.
Lin Xu,Xiaoling Zhang,Maoliang Ling.Pro-environmental spillover under environmental appeals and monetary incentives: Evidence from an intervention study on household waste separation[J].Journal of Environmental Psychology,2018.
Ellen van der Werff,Linda Steg,Kees Keizer.The value of environmental self-identity: The relationship between biospheric values, environmental self-identity and environmental preferences, intentions and behaviour[J].Journal of Environmental Psychology,2013.
Siaw-Chui Wee,Weng-Wai Choong.Gamification: Predicting the effectiveness of variety game design elements to intrinsically motivate users' energy conservation behaviour[J].Journal of Environmental Management,2019.
Divinus Oppong-Tawiah,Jane Webster,Sandy Staples,Ann-Frances Cameron,Ana Ortiz de Guinea,Tam Y. Hung.Developing a gamified mobile application to encourage sustainable energy use in the office[J].Journal of Business Research,2020.
LBJ School of Public Affairs, The University of Texas at Austin, 2315 Red River Street, Austin, TX, 78712, United States,LBJ School of Public Affairs, The University of Texas at Austin, 2315 Red River Street, Austin, TX, 78712, United States,LBJ School of Public Affairs, The University of Texas at Austin, 2315 Red River Street, Austin, TX, 78712, United States,Mechanical Engineering Department, The University of Texas at Austin, Austin, TX, 78712, United States.Not so gameful: A critical review of gamification in mobile energy applications[J].Energy Research & Social Science,2019.
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